One of the most important aspects of a hospitality business is it’s customer service. There’s no doubt that providing good customer service is integral to success within the sector, particularly when good reviews and referrals are so important for generating new custom. BI helps with numerous aspects of a business, from simplifying big data to reducing fraud and can also be very useful for improving customer service.
Here’s how BI can help:
Spot trends
Being able to identify certain patterns in customer behaviour means you can know which products sell at what times during which seasons. Making sure you have the desired products available when the customer desires them (and is most likely to purchase them) is important for encouraging repeat custom, good reviews and increasing saleability.
Track stock levels
Ensuring you have the correct products in stock when the customer requires them is equally important. This prevents complaints from customers that your restaurant was out of stock of their desired products. This is most prevalent in seasonal drinks promotions such as making sure you have enough stock to make more cold drinks in the summer.
Staff scheduling
Being understaffed puts strain on your staff, leading to mistakes, slow service and unsatisfied customers. BI can tell you who your most productive employees are and what your optimum sale time is. Having the right staff and the right amount of staff working at the right times can really contribute to providing customers with the best service possible.
Prominent customer voice
Three quarters of adults in the US choose a restaurant based on online search results. Reviews are more important than ever and customers expect to be listened to. Having software that can collect feedback data makes it much quicker for the customers’ voice to get to the owner of an organisation. This makes it much easier for the owner to take feedback on board and make reactive decisions about any changes the business should make.
Deeper analysis = deeper customer satisfaction
Fundamentally, understanding your customer will allow you to provide them with the best customer service possible. Knowing what your customer wants and when they want it means you can make more informed decisions about your business and what it offers. Providing good products that customers truly require will encourage repeat custom and receive better reviews and referrals.
Combining these components and using Business Intelligence to make the right decisions about your organisation will ensure that your customer service is second to none. Data analytics can be very useful to improve many aspects of a business. If you’d like to know how else Business Intelligence can improve your business, get in touch at info@pxtech.com or 01332 921 300.
